I've always had an interest in the unusual and the supernatural, and being a long-time friend with the co-owner of Freya seemed like the perfect opportunity for me to flex a bit and combine two interests.
When we first started discussing the overall brand for this company, there were many things that wanted to be considered: a warm, inviting atmosphere, a little of the beaten path, and honorarium to the mystical side of the goddess Freya and the supernatural nature of the business. We wanted the support images to capture these later ideas, and so I used nature imagery (the stars, the moon, leaves, etc.) to tie together the natural with the supernatural.
I chose a font appropriate to Freya, sort of a Celtic font (with Celtic adornments), and then used a fitting secondary font to create the tagline. There's also an homage to the cardinal elements found in the choice of colours, just to add a little fun :)
As usual, the logo was rolled out onto some corporate materials, and we were able to put together a nice little website for all the company events and seminars that they do. For those that don't want to click the link, here's an excerpt to let you know what Freya Metaphysical is all about:
We offer helpful workshops and presentations to stimulate your mind.
Ongoing discussion groups to discuss the metaphysical realm of life!
Browse metaphysical products and art. Vibe room for consultations for
entertainment purposes by a number of intuitive workers.
Drop by, we would like to meet you!
And from their Facebook page:
Our Mission is to bring the best-of-the best local Psychic/Mediums to
you, and to help nurture and enlighten folks with innovative Spiritual
Development, Seminars, Education Programs, and Guest Speakers. To take
all that we grow with and open it up like a flower bud to blossom into a
As always, thanks for reading :)