Thursday, November 14, 2013

Client Spotlight - Freya Metaphysical Enterprises Inc.

I've always had an interest in the unusual and the supernatural, and being a long-time friend with the co-owner of Freya seemed like the perfect opportunity for me to flex a bit and combine two interests.

When we first started discussing the overall brand for this company, there were many things that wanted to be considered: a warm, inviting atmosphere, a little of the beaten path, and honorarium to the mystical side of the goddess Freya and the supernatural nature of the business. We wanted the support images to capture these later ideas, and so I used nature imagery (the stars, the moon, leaves, etc.) to tie together the natural with the supernatural.

I chose a font appropriate to Freya, sort of a Celtic font (with Celtic adornments), and then used a fitting secondary font to create the tagline. There's also an homage to the cardinal elements found in the choice of colours, just to add a little fun :)

As usual, the logo was rolled out onto some corporate materials, and we were able to put together a nice little website for all the company events and seminars that they do. For those that don't want to click the link, here's an excerpt to let you know what Freya Metaphysical is all about:

We offer helpful workshops and presentations to stimulate your mind.  Ongoing discussion groups to discuss the metaphysical realm of life!  Browse metaphysical products and art.  Vibe room for consultations for entertainment purposes by a number of intuitive workers.
Drop by, we would like to meet you!

And from their Facebook page:

Our Mission is to bring the best-of-the best local Psychic/Mediums to you, and to help nurture and enlighten folks with innovative Spiritual Development, Seminars, Education Programs, and Guest Speakers. To take all that we grow with and open it up like a flower bud to blossom into a flourishing bloom.

As always, thanks for reading :)

Tuesday, November 5, 2013

Client Spotlight - Living Out Loud!

While I was still in the Niagara region, I was contacted to work a small business start up package for a young woman who had just come through the same program that I had.

We sat down at a local Tim Hortons to chat face to face, and I can honestly it was one of those initial client meetings I wish I had all the time! Morgan was so involved in the work that she did, and had such a passion for it that it was easy to get caught up in what Living Out Loud! is all about. Here's a little bit about the company, from their Facebook page:

Living Out Loud listens to the needs expressed by its families and creates programs to meet those specific needs.
Our Place provides children with exceptional abilities and their families somewhere to drop in and hang out. Our Place offers parents and their families the opportunity to relax, visit with friends, collaborate resources and gain support. We offer an accepting and empowering atmospher
e where all who come feel welcome.
Every child deserves to discover what lights them up. The Dream Catchers program creates a personalized plan to not only allow your child to discover what lights them up, but to help them become great at it. You can then take your personalized plan and apply it at home, in a school setting, or join us weekly to spend time with other Dream Catchers.
Living Out Loud would like to make a lasting difference for you and your family.

Morgan had a thousand and one ideas about what she wanted to do to help those kids, but like most small businesses had no clue how she wanted the company brand to look like.  In the end, we were able to brainstorm some solid imagery, and developed the logo below:

We were both very happy with the result here: able to capture the overall energy and drive of the company, while still speaking to the core concept of children being able to use their services to reach for their dreams, to take the "wish" and make it a reality. The concepts we worked through for this design were similar from start to finish, only because we were able to grab everything Morgan wanted pretty much off the bat :)

For a bit more information, check out this article.

Thanks for reading!