My brother-in-law currently works for them, in a much higher capacity than I did, and he recently wanted to pump up the morale of the store by giving them a unique brand that they can use to distinguish their store during various promotional events.
Apparently, their store is known as the Monarchs, and he wanted something to incorporate their raw, awesome power. This is what I came up with. I think it looks pretty good in application :)
Thanks for reading!